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Archive for July 31st, 2008

Not in Columbus

Experience Columbus is embarking upon a unique way to deliver the Columbus message to the rest of the world. It’s uniqueness revolves around what isn’t in Columbus, so rather than boast about everything that’s here, Experience Columbus is taking a bit of a cheeky approach and making a bold announcement about what isn’t here.

To get the conversation started, Experience Columbus has launched a YouTube Channel called “Not In Columbus”. Here one can see a somewhat viral-looking set of videos that demonstrate what we don’t do (or have) in Columbus.

A vibrant series of print advertisements compliments this message.

Experience Columbus is also using Twitter as a method to reach untold numbers of people. Similar to text messaging, Twitter requires it’s users to assemble a quick message of 140 characters or less and then send it out. But unlike text messaging, Twitter allows other’s to subscribe or follow various “Tweets”.

Did you know that there is a Pulitzer Prize winning photo exhibit here in Columbus? I didn’t, but I found out about it from an Experience Columbus Tweet.

It may sound simplistic, but keep in mind that the New York Times, NPR and other traditional media outlets are using this resource and are reaching people faster and more effectively than at any other time in the history of media.

Consider too that SearchTwitter.com compliments Twitter in allowing anyone, anywhere to search a word or phrase and discover who on Twitter is talking about what at any given time. Type in CMH and you’ll the folks who are flying in or out of our airport. You’ll get more information here than by taking a survey at the security checkpoint.

Are you on FaceBook? So is Experience Columbus. With over 90 million active users world-wide, it’s only logical that Experience Columbus join in on the action.

These new methods of delivering a message in today’s culture of new-media is essential to an organization such as Experience Columbus. As a city that’s known for it’s blogging (8th in the nation) and for its quick adaptation to technology, these methods are now expected – and expected by the very people Columbus is looking to attract. Whether they come here to meet or come here to live, the very first step is to deliver the message.

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